HOW MUCH SHOULD YOU PAY FOR A BUSINESS LEAD?

This subject could evolve into quite interesting rabbit trails in different directions. And don't get too professionally snobby on me either. All of us in business pay for leads in one way or another. Our Quad State region is a microcosm of business Read more [...]

Great by Choice: Why Certain Companies and Their Leaders Excel

by Scott Ford Jim Collins, author of "Good to Great," also wrote "Great by Choice," a book based on relevant and meaningful research on why companies and leaders excel. In "Great by Choice," Collins argues that in times of uncertainty, those who succeed Read more [...]

THE TWO MOST MISUNDERSTOOD TERMS IN BUSINESS: YOUR IGNORANCE IN APPLICATION CAN COST YOU THOUSANDS OF DOLLARS

Get these terms correct for your business and the world is your oyster. Very simply the terms are marketing and selling, If someone came up to you today and asked you to define marketing and selling, what would you tell them? Business owners Read more [...]

Does the Structure and Purpose of Your Business Make a Difference In Its Success?

Convene is a group of seasoned business owners, all Christians, who want to help believers build their businessIn our quest to inspire more business births, we need to look at our Big Picture purpose. This article is not only for start-ups, but mature business managers also. Over the last 10 years, probably over just the last five years, there has been an explosion Read more [...]

YOUR 4-POINT 2015 MARKETING MATERIALS CHECKLIST

Do You Want Your Brochure/App/Video, etc. To Sell or Prime? We can include websites in that list, too...any type of device that you use to get potential customers, clients, patients or members happily involved with what you do. The greatest arsenal Read more [...]

How Businesses Can Earn Money Advertising Themselves

Thousands of businesses each year discover the wonder of being to a) advertise their business in unique ways and formats; and b) earn money by doing so. And it's all right under your nose. If the newspaper ad sales and phone book marketers knew Read more [...]

Do You Know Your Conversion Ratios for Your Business?

I once worked with  a business owner client who considered himself an old sales manager who would tell his team constantly, "Anything worth doing is worth being measured!" Conversion ratios are the life blood--or the death knell--of any business or Read more [...]

IS COUPON ADVERTISING YOUR BEST BET?

It depends. I know that is a very unsatisfying answer, but it is true. It depends on your industry, your products or services and most of all it depends on your customers. Most of us are game for discounts on pizza to feed the crowd coming to watch Read more [...]

Marketing Home Improvement Contractor Services In Three Steps–Different Than Marketing Any Business?

[Publisher's Note:  We love a good marketing mastermind group when it comes together! When the Quad State Business Journal made the decision to start to select and bring together excellent LOCAL business experts as vendors in order to have LOCAL Quad Read more [...]

The Foundation for Digital Marketing of Business

[Publisher's Note:  The Quad State Business Journal is extremely pleased to welcome one of the most astute digital marketing professionals in the USA to these pages. We can tell you that Barry Abraham is Google Certified as a digital marketer, a relative Read more [...]
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