**What Does the ‘Perfect’ Business Website Look Like?


By Jack Stephens, QSBJ Staff Writer

Someone quipped in response to above question, “What does the perfect business look like?”

Ok, I can take a hint.

There are several great webmasters and e-commerce consultants here in the Quad State region. However, I decided not to ask them this time as I wanted to explore some varied thought along this vein that I received in the course of putting this article together.

Please add your own thoughts to this topic from your own business.

A Good Business Website Brings In, Well, Business

Several owners hit me along this line of thought. But what ‘kind’ of business are we ARE we talking talking about?


Your site gives people full and upbeat information on your medical practice or other business and shows people how to get happily involved with you.

You even have a free white paper or other report that shows you as THE industry leader in the Quad State. You have a newsletter she can sign up for to keep on top of the latest happenings.

You have a FaceBook business fan page that delivers good leads. Is that what completes the ‘perfect’ business website?


Direct Sales From the Site?

You need to be selling your wares from your site. Therefore a full e-commerce suite of software is needed. And this is on top of good graphics, good freebies (aka lead generators). The good news is that we all do not need to be Amazon.com in order to be successful in our market.

Is this a good idea for your pottery business? Plumbing business?

Well, you can be sure that with either leads or direct sales, a good business site needs graphics, good ad copy, and a tone that builds trust and confidence. But is that all there is?

A ‘Good’ Business Site Educates on What Your Customers Lack

One of the key purposes of any website is to create a vacuum, a gap, a need between what your potential customer has now versus vs. the joy that they will experience once they become involved with your product or service. However, all your business may need is an online brochure as, say, a joint venture consultant.

Yet you still need involvement with a newsletter, a while paper a free report and so forth. What would your customer feel is more important–your background and your education or customer testimonials? They need to see that you mean business and that you can bring them business.

Are You Pleased With What Your Website Is Accomplishing for You?

This is a column where I plan on taking you to the key webmasters and the e-commerce specialists of the Quad State. We are also going to be going to businesses who are pleased with their website. Maybe not the proverbial ‘perfect’ website, but a very functional one that is working in their marketplace.

We want to take you behind the scenes to various Quad State businesses and see how they are matching their work and their website with their business strategy.

We want to also hear from you if you have NO website! There are still Quad State businesses that are doing quite well with no website whatsoever.

How did you get into e-commerce? What mistakes did you make? What have you learned about software?

Who Are the Website Masters in the Quad State Region?

We want to build the Quad State local resources list for you…no, we won’t call it the professional services Angie’s List® of the Quad State. But when we get done building the list of the people on it you just may want to call it that.

What we want to do is showcase the Quad State’s behind-the-scenes pros. The independent webmasters, the legal and financial people who make businesses run and keep owners out of trouble.

If you know any people like that, let me know, OK? I’m not going to embarrass them, but it is about time for the cream to rise to the top. And I’m going to be using this ‘horn’ that the QSBJ has given to me for you to have someone you can have a real conversation with–what they have done and are doing for others.

What do you want to see as to website info? Are you a brand new business and looking for info on your first site. Are you looking to build your second or third site? For an increasing number of businesses, the multiple website gambit is becoming standard.

Let us know. You may reach me at Jack@QSBJ.org with your website questions, comments and rants.


About Steve Lanning

Steve Lanning is a nationally recognized entrepreneur who has been creating his own paycheck since 1975 and loves to help others do likewise. As the founder of both the National Association of Business Coaches (sold in 2002) and the Consultants National Resource Center (for all marketers of professional services), he and his family have lived in three of the four states in our Quad State region. His passion is to see individuals and small businesses, start-ups to mature, discover and promote their strengths in building revenue streams individually, that, collectively, make for a strong region as reported on and celebrated by the Quad State Business Journal. He can be contacted at AdviceMarketing@gmail.com.

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